Let's talk
HELIA FIROUZI Interactive Designer Based in Ottawa, Canada
HELIA FIROUZI Interactive Designer Based in Ottawa, Canada
Services

Design-driven.
Strategy-focused.

  • Process Icon 5 Off
    UX / UI

    As a UX/UI designer, I'm committed to developing user-centered designs that provide meaningful and relevant experiences for users. My design process begins with a deep dive into user research, to ensure that my design decisions are rooted in the real-world needs of users. I strive to create designs that are both accessible and usable, by designing with accessibility in mind and implementing best practices in interaction design.
    While my primary focus is always on the user experience, I also understand the importance of balancing user needs with business objectives. By maintaining a user-centered approach, I'm able to design products that are both effective and engaging, while still delivering results that align with the business needs.
    My expertise in user interface design and strategy-based user experience design means that I'm able to deliver intuitive UI and engaging UX product design. I take pride in designing products that are both visually appealing and highly functional, ensuring that users have a seamless experience when interacting with the product.
    Throughout my design process, I remain committed to collaboration and communication with my team and clients. By working closely with all stakeholders, I ensure that the final product not only meets the user's needs, but also aligns with the client's goals and vision.
    In summary, as a UX/UI designer, I bring a passion for user-centered design, expertise in user interface design, and a commitment to collaboration and communication to every project that I work on. I'm confident that I can deliver exceptional designs that exceed your expectations and help you achieve your goals.

  • Process Icon 4 Off
    Web Development

    As a full-stack designer, I possess a unique blend of skills that enable me to develop custom and intuitive websites that stand out from the competition. My specialized expertise in front-end development and responsive design is complemented by a deep understanding of industry trends and best practices.
    When working on a new project, I always start by getting to know your business and goals in-depth. This helps me to develop a design that is not only visually appealing but also optimized to drive results. I prioritize creating unique and engaging visuals that capture the essence of your brand and speak to your target audience.
    In addition to my front-end development skills, I also have a wealth of experience in back-end development, allowing me to create highly functional and dynamic websites. Whether you need a simple brochure site or a complex e-commerce platform, I have the technical expertise to bring your vision to life.
    I pride myself on staying up-to-date with the latest industry techniques and best practices, ensuring that the websites I create are both modern and reliable. I am also committed to providing exceptional customer service and ensuring that your design is not only unique and seamless, but also exceeds your expectations.
    In summary, as a full-stack designer, I bring a range of skills and experience to every project that I work on. With a focus on creating custom and intuitive websites that drive results, I'm confident that I can take your business to the next level.

  • Process Icon 2 Off
    Graphic Design & Branding

    Strong graphic design and branding are essential for creating a memorable and consistent visual identity. I help organizations translate their values into clear, engaging visuals—combining brand design with motion graphics to amplify their message.
    From concept to execution, I work closely with marketing teams to develop targeted visual strategies that align with brand goals. Whether it’s a logo animation or a full campaign, I deliver polished, on-brand content that connects with your audience and leaves a lasting impression.

  • Process Icon 3 Off
    Insights & Analytics, SEO

    The success of your company's website in the online world is measured by a variety of metrics, such as the number of visits, page clicks, user engagement, and exit rate. Analytics is a complex field, and I am constantly striving to learn more about it and develop new techniques that I can apply to my projects.
    With my experience in SEO and competitive analysis, I can help your organization to identify new opportunities to improve the user experience and increase engagement, ultimately resulting in a higher conversion rate and a fully optimized website.
    By analyzing your website's analytics data, I can provide insights and recommendations that will help you to better understand your audience and tailor your website to their specific needs. From improving site navigation and content to enhancing user engagement and conversion funnels, my goal is to help you create a website that delivers tangible results for your business.
    Overall, I am passionate about the power of analytics to drive success in the online world, and I am committed to staying up-to-date with the latest techniques and best practices in the field. With my expertise in SEO, competitive analysis, and user experience optimization, I can help your organization to achieve its goals and thrive in the competitive online landscape.

  • Process Icon 2 Off
    Banner Ads Development

    I specialize in developing HTML5 animated banners tailored for Google Studio and Google Display Ads, using a combination of HTML, CSS, JavaScript, and GSAP for smooth, high-performance animations. My banners are built to meet platform specifications, ensuring compatibility across devices and optimal load performance. By leveraging GSAP, I create engaging, fluid transitions and motion graphics that capture attention without sacrificing responsiveness or file size constraints. Whether it's dynamic content integration or complex animation sequences, I ensure each banner is interactive, visually compelling, and fully optimized for Google's ad platforms.

ABOUT ME

Who am I?

As a small business owner and interactive designer based in Ottawa, I specialize in UX/UI design, web design and development, motion graphics, and have a solid understanding of business strategy and search engine optimization. My experience working as an interactive designer in various countries has given me the opportunity to work with a diverse range of brands and organizations, catering to different budgets and services.
To me, designing for a brand is a journey that involves adopting, understanding, and executing the brand strategy and goals. I believe that achieving a satisfying design requires building a strong concept for each stage that leads both designer and client to the final production. In addition to my proficiency in the web, graphic, and media industry, I always seek new opportunities to expand my knowledge, meet new people, and leverage my expertise to provide value to their organizations.
With a passion for creating engaging digital experiences and a deep understanding of the latest design trends and technologies, I am confident in my ability to help your business thrive in the digital world. From crafting seamless user experiences to developing intuitive and visually striking websites, I bring a results-driven approach to every project I work on. Whether you're looking to launch a new website, improve your digital marketing strategy, or enhance your brand's visual identity, I have the skills and expertise to deliver outstanding results that drive your business forward.

My Portfolio

Design & Development

Contact Me

Let's talk

Looking forward to hear about your project:

Submit